Cato Partners

Ken Cato

Chairman and Executive Creative Director

A picture of Ken Cato

An Australian designer with an international reputation, Ken’s prolific work encompasses all facets of corporate and brand management and design. His philosophy of design is dynamically holistic, providing the synergistic solutions that produce positive results. He has won countless international design awards, and his work is represented in museums and galleries around the world.

A long-standing member of Alliance Graphic Internationale and a past AGI President, Ken has previously been awarded the first Australian
Honorary Doctorate of Design and inducted into the
‘Hall of Fame’ of the inaugural Victorian Design Awards. He is also a foundation member of the Australian Writers and Art Directors Association, a member of the
American Institute of Graphic Arts, ICOGRADA,
Design Institute of Australia, Australian Marketing Institute, Industrial Design Council of Australia, and is Patron of the Australian Academy of Design.

Ken is regularly invited to speak at international symposia and is an acclaimed author who has written numerous books, including First Choice, Design for Business,
The View from Australia and Design by Thinking. In 2006 Ken was honoured with the Premiers Award for design leadership from the Premier of Victoria.

Peter Wilson

Head of Strategy and General Manager, Sydney

A picture of Peter Wilson

Peter has strategically led national, regional and global branding programs for numerous significant integrated communication projects and clients.

With 20 years experience, his intuitive and analytical skills contribute to his reputation and success as a strategist. His extensive experience in brand management roles within public and private sector organisations and in leading effective communications programs enables clients across numerous industries to achieve
measurable results.

Peter has created and managed brands for organisations, products and events as diverse as Tourism Northern Territory, SAI Global, Lend Lease, LJ Hooker, Great Southern Rail, ING Australia, ING DIRECT, Bank West, Deutsche Bank, Visa Rugby World Cup 2003, Sydney Olympic Games 2000, Special Olympics Australia, NSW Department of State and Regional Development, City of Sydney, Federal Privacy Commission, PowerTel, Multiplex, Australand, Toga Group, Australian Film Commission, IAG, Standards Australia, Woolworths, Mitsubishi, The Wine Society, CityRail and UTS.

Faith Campbell

Faith Campbell, General Manager, Global

A picture of Faith Campbell

Faith is a passionate and articulate brand and design professional with over 16 years experience in studio and corporate environments, both nationally and internationally. With experience working on an impressive portfolio of high-profile brands across varying sectors, Faith is accustomed to relationship management and brand delivery of integrated campaigns and is committed to the facilitation of prosperous, trusted enduring client relationships.

With a thorough understanding of the process around brand and design delivery, Faith’s management input ensures that the synergy between studio outputs and client expectations is aligned. Faith is renowned for her relentless commitment to a solution-focused management approach, which is forged by an in-depth understanding of the integration of research, strategy, business objectives, and the highest standard of creative output. These attributes drive commercial success and outstanding outcomes around return on investment for clients, and in turn support the continued growth and success of Cato Partners internationally.